Full-service advertising agency invests $5,000 into cold outreach and closes $180,000 from booked meetings.
🤝 13 qualified meetings.
🎯 Two enterprise clients signed.
💵 $180,000 in signed revenue.
📊 36x return on investment.
The Problem
The number one problem plaguing most large-scale advertising agencies is they simply do not have enough time to do outbound—and our client was no exception.
As a fully-integrated creative agency, time spent building relationships with new clients often took a backseat to existing client fulfillment and service delivery.
This made our client overly reliant on existing referrals. Due to a lack of consistent outbound, the agency suffered from significant stagnation in entering new markets. They knew they had a problem, and not enough time to fix it. So, they engaged Krieger Campaigns to do the heavy lifting for cold outreach.
The SOLUTION
After a brief discovery call, we quickly distilled down our client’s Ideal Client Profile (ICP):
- Medium to large enterprise businesses based in the same country as our client.
- Budget of high 5 or low/mid 6 figures to invest in advertising.
- Decision makers such as CEO, CMO, Marketing Director or Head of National/Regional Marketing.
The verticals we focused on were the ones our client already had proven results with comprehensive case studies:
- Healthcare
- eCommerce
- Machinery dealers
- Disability charities
- Universities
With the ICP honed in, Krieger Campaigns quickly got to work building campaigns, writing outbound scripts and setting up tech & domain infrastructure.
The outcome
Our client invested just $5,000 and made back $180,000 in revenue. This $180k figure came from signing two clients – a major eCommerce clothing business and a medium-sized industrial machinery supplier.
Looking at the figures, our client made an easy ~3,500% ROI without having to make a single cold call or do any outbound themselves.
Keep in mind also that the $180k figure does not include the monthly recurring revenue charged to their two new clients on a retainer basis.
And the icing on the cake? Some of the remaining calls we booked who didn’t yet sign, are still active in our client’s pipeline to engage and follow up with.